OOH remains a reliable communication channel today, as no other communication channel reaches such a large number of consumers at such a low cost.
Many of our clients have developed their brand awareness through OOH campaigns and have gained notoriety without making extraordinary communication efforts or persuasively influencing the audience. The results depended on strategic positioning, frequency of display, and of course, the relevance of the message. These, in tandem with online communication efforts, captivated the audience completely, as consumers were constantly exposed to the message across all channels of interest.
Our team takes pride in numerous local and national OOH campaigns, as well as partner campaigns, during which we achieved:
• Approximately 130×70 sqm of display, equivalent to the surface area of Wembley Stadium in London.
• 40,000 liters of ink used in printing, equivalent to the volume of water evaporated daily into the atmosphere from Lake Baikal.
• A length of metal profiles used in the first panel erected that is 100 times greater than that of the Burj Khalifa in Dubai.
• 1,700 cubic meters of concrete used, equivalent to one-